UPDATE: Pepsi has now apologized for the ad and officially pulled the video from Youtube. The company has released the following statement: “Pepsi was trying to project a global message of unity, peace, and understanding. Clearly we missed the mark, and we apologize… We do not intend to make light of any serious issue…We are removing the comment and halting any further rollout.” Let’s hope this is a warning to other brands that try to use social issues as marketing tools.
Oh Pepsi how could you have not seen just how bad this idea was?!?! It should have been obvious to anyone with any common sense that this was going to end up being a PR nightmare.
lifestyle1992 