Every year since 2013, the week of April 24th has been known as Fashion Revolution week in the sustainable fashion world. I wrote about it a year ago and you can read that here. I love this campaign. With a tagline of “We love fashion, but we don’t want our clothes to come at the cost of people or our planet”, how can I not?
We all know that for over a year I have been trying to make a conscious effort when it comes to buying clothing (and things in general). I love shopping at thrift stores and seeing what cool things I can find. I love discovering new sustainable fashion brands and perusing their websites for hours. I follow so many Instagram accounts of awesome ladies who are killing the style game while also lessening their impact on the planet. But sometimes I waver. Sometimes I need/want a very specific item that 1. cannot be found in a single trip to my local Savers 2. is not something people tend to donate as much (plain white t-shirts, jeans that go past my ankles, shoes that are not worn through) and 3. doesn’t cost the equivalent of a ten-hour shift at my minimum-wage job.
Sometimes all I want to do in walk freely into my local H&M (or Zara, or Topshop, or sometimes even Forever 21) and find something I like and spend about $20 on it. Cheap, conviennent, probably trendy, and provides a source of instant gratification. No spending a lot, no perusing eco websites for hours, no paying for shipping and then having to wait a week for the thing to arrive.
This is where Fashion Revolution Week comes in. It reminds me that I am not the only one impacted by my fashion choices and that is it not a harmless hobby. Workers (who are mostly women) that make the clothes for the retailers I find myself caving to live on less than $3 a day, work tortuously long hours doing a monotonous task, and do it all in ramshackle buildings that are prone to collapse. They are exposed to toxic chemicals and fumes on the daily. And those are just some of the effects on humans. Forget about the impact on the planet – according to EcoWatch, the fast fashion industry is the second most polluting industry in the world, second only to oil.
So thank you to Fashion Revolution for helping to remind me of why I care so much about the clothing industry in the first place. Thank you for reminding me that 95% of my wardrobe can come to me secondhand. Thank you for getting me back on track when I slip up and for giving us a week to really reflect on the impact our seemingly harmless clothing addiction has on the world.